A skeptic and an enthusiast walk into a bar… They walk out with a new brand resolution. That might not be the funniest joke you've ever heard. Well, it's not meant to be one.Read on to find out how these two polarising characters land on a more purpose-driven brand role.
Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike. The festival will be held in Cannes, France, from June 17 to 24.Check them out
Jean Baptiste Colbert, the Finance Minister for France during the reign of King Louis XIV, has gone down in history as a hardworking, fiercely loyal and devoted subject to the Sun King, but has left a terrible legacy. Ironically, well-intentioned as Colbert may have been, he has created a system and a reflex that continues to plague organisations during economic downturns.Read more
An Arc Leo Burnett think piece on how research data coupled with a deep understanding of human behavior can help inform the way Brands need to talk to people, engage with shoppers, and influence their purchase decision along their path to purchase.Watch
In a landscape where clients are looking for different solutions and ad agencies are suffering from a lack of differentiation and the threat of disruptive new entrants, agencies need to avoid commoditisation by reinventing the business model, creating more value to clients and capturing the next wave of growth.Check this article by Ahmad Abu Zannad
Emirates Airline, ranked as The Most Valuable Airline Brand in the World by the 2016 Brand Finance Global 500 report, has chosen Leo Burnett Dubai as its new full-service advertising agency, following a competitive, multi-agency pitch.More Info