After the resounding success of his book, “Du Bonheur et des Idees”, Mr. Farid Chehab, Honorary Chairman of Leo Burnett MEA, launched its English version “Of Happiness and Ideas” with a roundtable discussion held at the American University of Beirut (AUB).Listen in on the discussion.
There are many instances where big data, and consequently, message personalisation, regardless of how accurate these may be, simply don’t work.
What’s really unfortunate is that most marketers have chosen to put aside an entire scientific field that can guide them as to when to personalise, and when not to, because they are much too fascinated and distracted by the lure of data maps, personalisation, engagement, and interactivity.
Ahmad Abu Zannad, our Regional Strategy Director, explores the often neglected field of using psychology for uncovering insights.More Info
Leo Burnett Middle East and North Africa’s (MENA) Bechara Mouzannar and Malek Ghorayeb are the most awarded chief creative officer and executive creative director in Directory’s Big Won Rankings 2015. Leo Burnett moved up from fourth place in 2014 to the No. 2 spot for top networks in the world. Four agencies made the top 20 list of agencies for creativity: Leo Burnett Beirut ranked fourth, Leo Burnett Toronto ranked 10th, Leo Burnett Sydney ranked 12th, and Leo Burnett Chicago ranked 16th.More Info
Leo Burnett founded the Agency in challenging times, and still had the generosity of spirit to place a bowl of apples on his front desk for clients to enjoy.
It is with this can-do attitude that we look forward to 2015.
Enjoy our short film. It’s our way of celebrating the promise of the coming year, in which we shall continue to bring a fresh perspective to everything we do.
Happy 2015 to all,
The Leo Burnett MENA TeamWatch
Leo Burnett has appointed André Pereira Nassar as executive creative director of its Dubai operations following the departure of Peter Bidenko in September.
Nassar, who was previously with AlmapBBDO in São Paulo, Brazil, will take up his new position on 1 December. He will be responsible for the UAE and Lower Gulf and will work under the leadership of Bechara Mouzannar, Leo Burnett MENA’s chief creative officer, and Kamal Dimachkie, the advertising network’s executive regional managing director.More Info