Almarai, the largest producer of dairy products in the Arab world, has created an internet sensation by launching a poignant film on the highly sensitive issue of breastfeeding. In partnership with Leo Burnett KSA, who created the film, Almarai launched the campaign in early February and the rest is history.Watch / More Info
Starting with Beirut based team, a 2-day intensive digital and social workshop was launched in the mountains of Lebanon on June 27 and 28, 2014.
The workshop is planned to roll out in the entire MENA region during the course of 2014.More Info
The Lebanese media is exceptionally fragmented and very little content is dedicated to the development of civic education or responsibility. The content that the children are exposed to through schools and media wasn’t doing enough to help prepare our future generations for the challenges society.
We identified the opportunity to improve the community by undertaking real-world initiatives through an engaging civic responsibility program lead by our future: the students.Watch