Mar 2018
On finding your brand purpose ..
A skeptic and an enthusiast walk into a bar… They walk out with a new brand resolution. That might not be the funniest joke you've ever heard. Well, it's not meant to be one.
Read on to find out how these two polarising characters land on a more purpose-driven brand role.
Aug 2017
Leo Burnett Cairo Wins the Lantern Award
Celebrations are in order! Thanks to the exemplary collaboration between Leo Burnett Cairo and Orange we are thrilled to receive the prestigious Lantern Award, which honors impeccable viewership, engagement, and retention.
Here’s to many more successes in the future!
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Jun 2017
Leo Burnett Unveils 2017 Cannes Lions Predictions
Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike. The festival will be held in Cannes, France, from June 17 to 24.
Check them out
Apr 2017
The Politics Of Branding – Lessons From 2016
Kamal Dimachkie, our Executive Regional Managing Director, shares lessons brands can draw from the US Presidential elections and the Brexit referendum, and suggests ways to leverage it in the marketplace.
Find out more
Nov 2016
Revitalising Lebanon
After the resounding success of his book, “Du Bonheur et des Idees”, Mr. Farid Chehab, Honorary Chairman of Leo Burnett MEA, launched its English version “Of Happiness and Ideas” with a roundtable discussion held at the American University of Beirut (AUB).
Listen in on the discussion.